Mohawk continues to invest in the development and innovation of marketing solutions for its independent retail partners.
“Consumers are spending a lot of time at home and online searching for new ways to improve and upgrade their living spaces, including shopping for flooring,” said Angela Duke, senior director of residential marketing. “It’s more important now than ever before to really connect with consumers and make it easy for them to floor their homes. Our programs not only reach consumers in all channels of their shopping journey, whether online or in-store, but they cut through the noise to help close the sale.”
Mohawk launched Omnify, a turnkey digital marketing program, in 2016, and has been helping retailers use digital to drive more feet through the door for Mohawk flooring. In 2021, Mohawk will continue to partner with FloorForce, an industry-leading technology service provider with robust website offerings and dealer-centric brand solutions, and provide new lead generation tools such as a product visualizer and a customer interaction platform with webchat and text payments. Compatible with FloorForce websites, Omnify also includes digital merchandising, lead capture and nurture, reputation management and reporting.
Retailers can also set themselves apart in a noisy marketplace with Neighborhood Ad Manager. Mohawk’s turnkey digital advertising solution provides informed advertising spends, top search rankings, optimized landing pages, tailored ads for local markets and the lowest cost per lead.
“Consumers search the internet for information about flooring more than 850,000 times every single day,” explained Duke. “Neighborhood Ad Manager gives retailers flexibility to design an ad plan to reach the right audiences, with the right message in the right locations. Their sales expertise combined with our extensive collection of data results in targeted efforts toward measurable success.”
On average, retailers who participate in Neighborhood Ad Manager have nearly a five times increase year over year in Mohawk qualified leads, including phone calls, coupon submissions and request forms, the company said. Additionally, with Neighborhood Ad Manager, leads typically cost 33% less than leads in home improvement and consumer goods categories.
Retailers can further enhance the shopping experience with Five Star, Mohawk’s turnkey in-store marketing program. Retailers can appeal to their shoppers with up-to-date merchandising materials featuring Mohawk’s latest brand campaigns. This showroom support is designed to attract, engage and inspire customers no matter where they are in their purchasing journey. Five Star retailers have access to exclusive dealer incentives and vendor discounts, including in-store financing.
Additionally, retailers can participate in five eight-week national sale events in 2021 to attract new shoppers with special financing offers and product discounts to help drive sales during peak selling seasons.
“Mohawk invests heavily in our partners because we know local businesses matter,” Duke said. “With an overwhelming abundance of flooring options to choose from, shoppers rely on specialty retail for a guided shopping experience that can’t be found online or in large home centers. By seizing these valuable opportunities together, we can accelerate forward and achieve sustainable success for the future.”
To learn more about Mohawk’s marketing solutions, visit MohawkToday.com.