• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Floor CoveringsResidential FlooringResilient Flooring

Mohawk’s UltraWood Featured in 2021 Hot 50 Products List

ultrawood
Mohawk UltraWood
April 19, 2021

Mohawk’s new hardwood, UltraWood, has been chosen for Green Builder’s Hot 50 Products list. UltraWood’s long lasting durability and superior waterproof protection has secured its spot as one of the only flooring products on this exclusive list of cross-category innovations.

Green Builder’s Hot 50 Products list highlights product innovations that make homes more energy efficient and resilient. Each year, the Green Builder editorial team selects products that go above and beyond, improving the quality of the home and the lives of those who live in it. Featuring the latest in technological innovations: Everlast, WetProtect and Easy Clean, UltraWood was the perfect candidate.

“We are delighted to have such immediate validation of UltraWood as an ultimate performance hardwood floor,” said Seth Arnold, vice president of marketing, wood and laminate. “Green Builder has an incredibly high standard for their product choices, and we have an equally high standard for performance. So being included in the Hot 50 Products list is a meaningful recognition of Mohawk’s commitment to creating long lasting products.”

UltraWood includes Mohawk’s new Everlast hardwood protection system, reinforcing its hardwood veneer against scratches, wear and dents. Everlast technology promises four-times greater scratch protection, two-times stronger wear protection and five-times greater dent protection. Therefore, with Everlast hardwood protection, UltraWood’s appearance remains beautiful and is supported by a lifetime wear warranty.

UltraWood also utilizes Mohawk’s new patented WetProtect technology. WetProtect provides the right kind of waterproof because of its innovative protection for the top of the floor and from water leaking through and damaging the subfloor. WetProtect provides lifetime surface and subfloor waterproof warranty.

EasyClean, Mohawk’s enhanced lacquer, resists stains and soil buildup within the grain of each UltraWood board and keeps the floor looking its best longer.

Additionally, UltraWood is domestically produced at the company’s Danville facility in Virginia, reducing the carbon footprint and contributing to the local community. UltraWood is also SCS FloorScore certified. The Floor Score Indoor Air Quality Certification means that a flooring has been independently certified by SCS to comply with the volatile organic compound emissions criteria of the California Section 01250 Program. Any product that has met these stringent standards is a product that will contribute to good indoor air quality.

In addition to UltraWood making the Hot 50 list, Mohawk received the best Green Builder Media Brand Index score in the flooring category. This score is based on survey data on how Green Builder’s readers rank each company’s sustainability, how favorably consumers see the company, and positive mentions.

For more information on UltraWood, visit MohawkFlooring.com.

KEYWORDS: flooring industry awards Green building Mohawk Industries resilient flooring trends sustainability

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

RevWood American Originals.jpg

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • sell for

    Shaw Featured on 2021 ‘50 Best Companies to Sell For’ List

    See More
  • Mohawk Ultrawood featured in living room CBS Secret Celebrity Makeover

    Mohawk UltraWood Featured on CBS Show Secret Celebrity Renovation

    See More
  • 50 best

    Emser Tile Achieves Ranking on Selling Power’s Annual “50 Best Companies to Sell For” List in 2020

    See More
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP