Fiber manufacturer Universal Fibers debuted a brand relaunch at

“In business as in life, it’s what’s on the inside that counts,” says Jennifer Roundtree, global marketing and brand manager at Universal Fibers. “But there comes a time when you want to make sure what’s on the outside matches up. Our new logo and color scheme emphasizes the warmth and creativity that make our people some of the best collaborators in this industry.”

Along with a new responsive website, Roundtree said visitors will have an experience that fully expresses the brand's commitment to color, creativity, and collaboration.

The new “woven U” logo is meant to celebrate texture and the creativity of designers around the world as they weave Universal Fibers’ sustainable products into designs for offices, hospitals, schools, automobiles, and many other applications. In addition, the warm, new brand colors underscore Universal Fibers’ commitment to provide the industry’s best choice in color and texture.

“We’re excited to launch the new site and new look,” said Phil Harmon, president, Universal Fibers. “Our customers and designers continue to inspire new ideas and innovations through our collaborations, stimulating us to create and deliver the best solutions to help bring their product visions to life. After all, our success relies on this creativity.”

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