• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Flooring ProductsCommercial FlooringNew Product Showcase

Deconstructed Form Modular Carpet Explores Texture, Dimensionality

Patcraft Deconstructed Carpet Tile.jpg

Deconstructed collections expose the product’s primary backing to create pattern and color variation. Photo: Patcraft. 

December 16, 2021

Patcraft has introduced its newest modular collection, Deconstructed Form, which is the latest adaptation within the patent pending Deconstructed platform. Highlighting a unique approach to flooring design, the Deconstructed collections expose the product’s primary backing to create pattern and color variation. Each new collection within the platform tells a different visual story and moves beyond traditional product design with thoughtful engineering. The design of Deconstructed Form explores textural structure through the use of shape, creating a visual depiction of form and dimensionality.

“We were inspired to create a collection that could merge both minimalist and maximalist design elements,” said Amanda Hopkins, product designer for Patcraft. “This next collection really demonstrates an evolution of pattern, as we considered scale and contrast throughout the process to ensure a cohesive design aesthetic.”

Designing a dynamic flooring collection that would both enhance and balance a space required a reflective process. The design team worked through different iterations of the patterns, studying the bold geometrics and saturated colors to find the right combination of shape and form. Throughout the process they revisited the proportion and colors, subtly contrasting shapes to strike a delicate balance in pattern.

“We thought through the idea of creating moments— including bold moments that create a mood or evoke a feeling—in addition to providing opportunities for a simpler or softer design,” said Hopkins.

To create the final styles, the team used texture and tip shearing, and the patterns developed a plush surface as the shapes emerged from the exposed backing, which features subtle metallic accents. The designers played with different yarn types to achieve the brightest colors, ultimately using EcoSolution Q nylon. With a wide array of yarn colors, the team had the ability to curate the complementary color groupings to provide deep color saturation and contrast.

Deconstructed Form is available in six complementary 18” x 36” carpet tile styles, and launching soon will be the collection’s rug offering, Ascent, which will be available in three sizes. By utilizing varied manufacturing construction processes to offer unique visuals, the collection includes a range of patterns from large scale to textured to luxe for flexibility in use throughout different environments. Each of the styles creates a distinctive design with sleek arcs or intersecting angles to enhance and balance the mood and experience of a space.

Constructed with EcoSolution Q nylon and EcoWorx backing, Deconstructed Form is Cradle to Cradle Certified Silver. As a carpet tile with EcoWorx backing, the collection can be recycled at the end of its useful life to then be remade into EcoWorx flooring through the re[TURN] Reclamation Program. Products are backed with limited lifetime warranties against stain, colorfastness to light, static and abrasive wear for maximum performance and appearance retention.

Designed to connect spatial perception with emotive response, Deconstructed Form is a spectrum of construction, visuals and color that can create and define space in soft and striking ways. Transform space with Deconstructed Form.

KEYWORDS: interior design modular carpet tile office market sustainability

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Flooring Installation
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

RevWood American Originals.jpg

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

Installation Awards - Vote Now!

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Patcraft-Deconstructed-Felt

    Patcraft Introduces Deconstructed Felt Carpet Tile Collection

    See More
  • Mannington-Heirloom

    Mannington Commercial Explores Tradition with the Heirloom Collection

    See More
  • J+J/Invision rolls out Fine Line modular carpet

    See More
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP