As one of the founding members of the Broadlume selling system, our vantage point for this event was very intimate. We had the ability to see the concept, the development of the plan, and the execution of a progressive convention. Broadlume‘s team approach of changing the way business is accomplished through technology platforms that are now 360 degrees for flooring retailers was inspiring.
Strong results came from a strategy of working with existing partners, bringing in potential new members throughout the three-day event, and staggering each group so that they could maximize their time with the individuals. Each person in attendance could explore, hold discussions with leadership, and meet individual vendors throughout the convention. The fast and simple messages during the presentations provided the info without fluff or wasting time. Broadlume is taking the modern YouTube and TedTalk methods to heart when speaking to their audience.