Doug Jackson wakes up at 5 a.m. each morning for dawn patrol at San Onofre State Beach. He lives a nomadic life, often resting his head on a bed in his boat. The president of Cali, who is most comfortable in board shorts and flip-flops, uses the legendary surf, year-round waves, and stunning coastlines of San Clemente, California, as inspiration.
“We are a lifestyle brand,” he said. “We focus on color. You might not like the California politics, you might not like the California taxes, but the California lifestyle is a lot fun.”