SmartStrand Carpet Showcases Fashion, Performance in 2022

After more than 16 years of bringing solutions to the market with SmartStrand carpet, Mohawk is innovating the brand's marketing efforts in 2022 through a story of "Fashion Meets Performance."

“Most of the market recognizes SmartStrand’s solid performance,” said Denise Silbert, vice president of marketing, soft surface, Mohawk. “But now, more than ever before, a product’s fashion story is critical when selling carpet. With carpet moving from a whole house purchase to a single-room purchase, consumers are getting more adventurous with their choices and selecting products that really fit their style. We recognized this gap in the market, and, to help retailers sell more SmartStrand, are featuring select products on a brand new merchandising display.”