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Breaking Flooring NewsFlooring ProductsResidential FlooringCarpet and Rugs

Mohawk Partners with Pet Guru Kristin Levine to Showcase Smartstrand Carpet for National Pet Month

Mohawk Partners with Kristin Levine for National Pet Month.jpg

“We’ve stepped up fashion and design so that pet parents don’t have to compromise between style and performance," said Denise Silbert, vice president of marketing, soft surface, Mohawk. "The National Pet Month tour with Kristen Levine will give consumers a glimpse at what we’ve been working on.” Photo: Mohawk. 

May 11, 2022

Mohawk is partnering with A-1 Broadcast and pet guru Kristen Levine for a syndicated National Pet Month tour. Airing on Thursday, May 12, 2022, Levine will highlight one of Mohawk’s most renowned soft surface products, SmartStrand with All Pet, while providing timely tips and tricks to help pet parents. 

With more than 30 years of experience, Levine is a nationally acclaimed pet expert, advocate and influencer. She is the publisher of the popular pet parenting blog, Pet Living, and she contributes frequently on pet care topics on USA Today, Chewy.com and Good Housekeeping. Levine also appears weekly on the nationally syndicated morning program, Daytime, and has been on Good Morning America, Fox & Friends and more. Sincere and knowledgeable, Levine’s entertaining and inspiring messaging celebrates the American love affair with pets. 

“One concern I’ve heard about a lot is how to protect the interior of the home from the occasional pet mess,” said Levine. “After all these years, I still believe that SmartStrand continues to be the best carpet for pet owners. Featuring Mohawk’s All Pet Protection and Warranty that covers all pets, all accidents, all the time, SmartStrand checks all the boxes for a pet-friendly home.”

Made in part from plant-based ingredients, SmartStrand is exceptionally durable and includes permanent, built-in stain resistance with spill and soil protection.

“It’s easy to clean with just water, so pet owners don’t have to worry about harsh cleaning chemicals,” continued Levine. “Plus, all will enjoy the superior softness under foot – or paw!” 

Samples of the product will be on display during the broadcast for viewers while Levine answers questions from national TV and radio stations about the benefits of SmartStrand with All Pet. 

“Layered on in 2016, All Pet has been the industry’s most comprehensive pet warranty and is definitely a purchase driver for consumers,” said Denise Silbert, vice president of marketing, soft surface. “We’ve stepped up fashion and design so that pet parents don’t have to compromise between style and performance. The National Pet Month tour with Kristen Levine will give consumers a glimpse at what we’ve been working on.” 

For more information on SmartStrand, visit mowhawkflooring.com.

KEYWORDS: Mohawk Industries pet-friendly flooring technology

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