VersaTech Adds new Plus Tier to Domestically Produced Collection

In response to the high demand for resilient products, Mohawk is expanding VersaTech, the original waterproof flooring solution, to provide more versatile options for every consumer and every budget. In the coming year, VersaTech will add a new Plus tier to complete its current domestically produced product offerings, VersaTech Essentials and Select. This additional tier will feature new CleanProtect with built-in Actviveguard technology that provides antimicrobial properties and refreshed decors for a seamless shopping experience. 

“As the original waterproof flooring, VersaTech is synonymous with versatility,” said Seth Arnold, vice president of hard surface marketing. “With this new tier, VersaTech is able to offer a clear trade-up story for any performance, style and budget need, while attracting a new audience of consumers who find comfort in a clean home with CleanProtect technology.”