White Oak Display & Design, a manufacturer of retail merchandising solutions based in Palmyra, Pennsylvania, has hired Milton Goodwin to direct sales for the home improvement market, including floor covering.
Goodwin has served in executive roles in the flooring industry over several decades and led product management and sales for leading brands—including Karndean, Armstrong, Bruce, and Laufe. His experience covers all flooring channels: commercial, home center, retail, and home builder.
“Milton brings exceptional relationships, experiences, and insights in the flooring market” said Rick Caldwell, president, White Oak Display & Design. “We’re encouraged that Milton, a longtime customer, is joining us to create even greater value for our customers.”
Since 1978 when Armstrong floors was its’ first customer,
White Oak Display has served leading flooring brands, distributors, and retailers since 1978 when Armstrong became its first customer. For flooring, White Oak Display produces displays, sample boards, architect binders, tote boards, and sample boxes.
“We have 125 years of in-house flooring industry experience,” said Chuck White, vice president of marketing, White Oak Display & Design. “Having worked with Milton for over a decade, I know we’ll now be more capable of specifically solving pain points, and uniquely crafting solutions for flooring partners.”
In addition to flooring, White Oak Display serves the home improvement, auto aftermarket, sporting goods, and wine and spirits markets.
For more information, visit whiteoakdisplay.com.