Broadlume’s FloorCon, a trade show for flooring dealers, is underway in Tucson, Arizona, at the JW Marriott Tucson Star Pass Resort & Spa. The event will run through Thursday, November 17 with an agenda chockfull of education and training aimed at helping flooring dealers grow their businesses.
Broadlume CEO Todd Saunders challenged retailers to be disruptors. He advised them to add value by selling the outcome and benefits of flooring rather than selling based on specs.
This year, the Broadlume team’s goal was to offer more education and training on topics ranging from better business practices to innovation tips. Guest speakers include Michel Vermette, former CEO, Armstrong Flooring; T.M. Nuckols, president, Dixie Group; Chad Stark, CEO, Stark Carpet; and Shannon Vogel, owner, Reach Social.
The trade show is set up outside with a view of the surrounding desert to give attendees a break from the typical trade show setting. Ardex, The Dixie Group, Bella Flooring, Bona, Nourison, Hallmark Floors, AHF Products and many more flooring companies are represented on the trade floor.
Stay tuned for more FloorCon 2022 coverage.