Unilin Technologies, the IP and technology division of Mohawk Industries, partnered with Barberan to organize an exclusive open house event at the Barberan premises in Barcelona. The event provided attendees with valuable insights into the technical aspects of digital printing for the flooring industry, particularly for SPC and laminate products.
Unilin and Barberan’s presentations focused on the return on investment of digital printing and market demand insights with input from key distributors around the world. The event attracted attendees from all over the world, making it a truly global affair.
The event also featured a tour of Barberan’s new buildings and a demonstration of their state-of-the-art digital printing machine for embossing in register. The DeepBlue EIR printer was launched at the beginning of 2023. The machine impressed attendees with its speed, precision, and versatility in producing high-quality, customizable flooring products. The demonstration showcased the potential for digital printing technology to revolutionize the flooring industry by enabling manufacturers to create unique and personalized designs while maintaining cost-effectiveness.
"We were thrilled to host this Open House event with Unilin and showcase our new DeepBlue printing technology and our brand new facilities that were especially built for testing the production lines lines of the flooring industry," said Dennis Van Ijzerloo, sales manager of Barberan. "The event was a great opportunity to exchange ideas and insights with professionals from around the world and demonstrate the potential of digital printing. We look forward to continuing to drive innovation and collaboration in the flooring industry."
The event was an opportunity for attendees to gain valuable knowledge about the latest trends and innovations, as well as network with other professionals. It was a resounding success and demonstrated Unilin and Barberan's commitment to pushing the boundaries of digital printing technology in the flooring industry.
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