During the course of the COVID-19 pandemic, there was a huge upswell in home improvement and renovation spending, which led to a pretty significant uptick in projects incorporating floor heating (WarmlyYours sales data saw floor heating sales increase 27.5% in the first half of 2021, when compared to prior-year-period). A huge portion of these sales were to homeowners and trade professionals, up 53.4% and 11.7%, respectively.
While it’s unlikely that these growth rates will continue at such break-neck speeds, it is likely that the greater level of consumer awareness for floor heating among both professionals and homeowners will help bolster floor heating sales in the future.