Atlas Concorde uses the theme "The New Tomorrow" to narrate the phase of growth with the opening of Atlas Concorde Park Studio at Cersaie 2023. The new exhibition offers a unique visitor experience, the start-up of the new factory for large porcelain slabs, thus expanding the Brand's operational capacity, a new prestigious partnership with the Zaha Hadid Architects international architectural firm, the launch of Velvetech, the semi-matte effect surface with a patent filed in Italy, and new collections that have the ambition of contributing to new design trends.

Atlas Concorde's new exhibition space is designed to transform the company’s essence and values into an experience through a radically innovative way of getting to know the product, placing visitors at the center and giving them a brand new perspective on the company’s extensive product system.

Atlas Concorde's complete product system, complemented by Atlas Plan and Atlas Concorde Habitat, will be on full display in this new environment designed by Atlas Concorde's architectural design team in collaboration with MPArchitects, Studio Ferriani, and Dotdotdot, the innovation partner that curated the soft tech content to support the visitor experience.

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