As a "flooring obsessed" business-to-business editor, I literally laughed out loud at a new video series Metroflor debuted on social media that aims to share one of the company's brand pillars: take fun seriously.
“As part of ongoing efforts to educate consumers about the core values of our brand, we felt that the campaign would be a great way to engage consumers in an entertaining way while promoting our expertise and ‘obsession’ with vinyl flooring,” said Gary Keeble, VP of marketing, Metroflor.