The World Floor Covering Association (WFCA) announces a significant enhancement to its membership model with the launch of the Premium Plus Membership. This announcement follows the successful implementation of free membership for Primary members—professional flooring dealers, inspectors, cleaners, designers—for the first time in 2020, a move that vastly expanded its advocacy and influence within the industry. This new tier aims to further empower flooring professionals by providing exclusive benefits and tailored support.
Designed for professionals seeking to distinguish their business and achieve peak performance, the Premium Plus Membership is an investment in success, offering exclusive benefits beyond the foundational support of the complimentary Premium Membership. For an annual fee of $299, Premium Plus members unlock a suite of strategic advantages: