Certified Flooring Installers (CFI), a division of the World Floor Covering Association (WFCA), has unveiled a new logo and refreshed brand identity, marking a new chapter for the organization, which has led flooring installation training and certification since 1993.

The rebrand is part of a broader WFCA family initiative that includes updates across WFCA, FCITS, and FCB2B divisions. CFI's new logo prominently features the "Powered by WFCA" endorsement, reinforcing a unified identity and shared mission across the association's affiliated organizations.

Developed through collaboration between CFI's leadership team and advisory board, the updated identity modernizes the familiar three-bar mark with clean lines, contemporary colors, and streamlined typography. The design reflects the professionalism and forward momentum of today's installer community while building on CFI's established legacy.

"This identity gives installers a bold, contemporary banner that reflects the professionalism and passion we bring to every job," said Ralph Falavinha, executive director of CFI. "It unifies our community, sharpens our message, and strengthens CFI's position at the forefront of installation excellence."

Freida Staten, Chief Marketing & Strategy Officer, emphasized the strategic alignment: "CFI's new brand strengthens the connection between all WFCA divisions and presents a unified, modern image to the industry. This alignment is key to amplifying our collective voice and driving progress across the flooring profession."

The new branding will be implemented in phases across CFI's website, training materials, and digital communications over the coming months.