Tandus Group Inc. recently unveiled fundamental changes in its strategy for bringing to market its specialized floorcovering brands -- C&A Floorcoverings (C&A), Crossley Carpet Mills and Monterey Carpets. With the start of the company's fiscal year Jan. 26, the three brands' sales teams will combine products and services to create a single point of contact for customers.

Currently, each of the three brands has its own sales force, many of whom call on the same customers, according to Tandus.

The new strategy creates three separate sales organizations going to market representing all products and brands in the United States.

"This new selling structure depends on the continued strength of the individual brands," said Lee Schilling, senior vice president, Tandus.

"Each brand will maintain with its own communications program and product development teams," he said.