The company has also augmented its existing product offerings. To the Mirage Classic line, Boa-Franc Inc. has added a new color called Colorado to address new trends that distributors and dealers have identified as important, and introduced a new Walnut species in response to customer demand. Additionally, the Mirage Engineered product line now features the Brazilian Cherry and Santos Mahogany species of exotic South American hardwood.
Boa-Franc names distributors, augments its product line
January 15, 2001
Boa-Franc Inc. has appointed new distributors in three regions of the United States. The Roane Co. - with branches in Cerritos, Ca., San Diego, Las Vegas, and Phoenix - now has exclusive distribution rights to the Mirage product line throughout Southern California, Southern Nevada and Arizona. Design Flooring Distributors Inc., with branches in Orlando and Deerfield Beach, Fla., is the exclusive distributor for Florida. T&G Hardwood Inc. now handles Mirage products within the Minnesota and Wisconsin markets.