Honeywell Speciality Materials, makers of Anso nylon, has launched a new sales promotion for carpet retailers during the busy fall carpet buying season.

The campaign, with a humorous "Need a Little Change of Scenery" theme, features in-store displays and events, a special one-year no payment/deferred interest financing component, and a retail selling incentive.

Ads are reimbursable to dealers at 85 percent up to the amount of Anso Advantage Account (AAA) co-op funds. In addition, Honeywell will rebate either 2 percent cash or 4 percent AAA co-op on sales of carpet made with Anso nylon. The promotion runs through Oct. 19, and is valid on sales of all Anso nylon brands.