Avalon Distributing of Santa Ana, Calif., is now known as Avalon Wood Flooring. The company will now focus on wood flooring contractors and retailers.

Avalon recently purchased back stock from a former shareholder, leaving President Stephen Guenther as sole stockholder and driving force of the company.

The company will focus solely on the needs of the wood flooring professional, including products, machine rental and repair, and ongoing training for staff and customers. The company will no longer offer ceramic tile or other products outside the wood flooring spectrum.