In support of National Floor Covering Month, scheduled for April 2002, the World Floor Covering Association (WFCA) is implementing a multifaceted public relations program that targets key media, consumers and the industry itself.
To create excitement about National Floor Covering month among WFCA members, as well as consumers, the WFCA is sponsoring the Look Down For A Change National Consumer Contest. The contest, which will be conducted for three months on the WFCA website (www.wfca.org), will be promoted through magazines and newspapers across the country. Multiple winners will be chosen. Prizes will include various types of floor coverings, including installation services.
To sustain the public relations momentum of the National Floor Covering Month promotion, the WFCA will maintain a news bureau as an ongoing outlet for press announcements, alerts and industry news to consumer and trade media. Also timed for National Floor Covering Month, a camera-ready Mat story will be released to daily and weekly newspapers to ensure media coverage in the nation's small and medium markets.
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