Every year in our industry, approximately 12% of the retailers fail. And what of the surviving 88%? The average survivor, according to a World Floor Covering Association (WFCA) report, earns a net operating margin that's less than half the return on U.S. government bonds. These owners don't own an investment-grade business. They own a job - with all the costs of owning a business, but none of the thrills!
Are you, as owner of a retail floor covering store, an entrepreneur or just a jobholder? Storeowners who build a lasting business have the right stuff - the stuff it takes to be an entrepreneur. "Entrepreneur" derives from the French word meaning "undertaker" - as in someone who undertakes to build an enterprise.