The "Dance of Life" is the theme of a new warm and fuzzy consumer ad campaign from Anderson Hardwood. The marketing effort includes a television spot running on The Learning Channel's home improvement show "Moving Up." In addition, a print ad using the same theme has already begun running in several upscale national shelter publications.

The company's decision to run the ads during "Moving Up" coincides with Anderson's involvement as a supplier to the show. The first scheduled broadcast of the ad was during a show that included the installation of 450 square feet of Anderson hardwood floors in a family's home. The new TV spot will run during episodes of "Moving Up" that feature families to whom Anderson has donated flooring.

The spot is also slated to run on other TLC shows including "Trading Spaces," and will also be seen on the cable network HGTV.