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Breaking Flooring News

Halo Goes Global -- Fledgling Flooring Company Teams with Forbo for Euro Distribution

March 8, 2005
Halo Floors, the start-up company launched last year by the former CEO of Amtico USA, Mary Docker, said it has finalized an agreement with the European flooring division Forbo International to promote and sell Halo's luxury vinyl tile line in Europe.

The line, which was previewed recently at Euroshop in Düsseldorf , includes 36 woods, 33 stones and 58 specialty products that are aimed at the commercial specifier. Docker said the product line was created "with a European eye for styling."

"The styles in the range are global in appeal, the production quality is world class and this is what drew Forbo to the line" said Docker. "This product line will give Forbo an entry into new market segments particularly retail. Now a North American designer has the advantage of being able to specify Halo Products not only in this country but for retail expansion overseas, and vice versa."

An 18-year veteran of the flooring business, Docker debuted Halo's line of commercial resilient flooring at Surfaces earlier this year.

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