Domco Tarkett selects Lars von Kantzow to spearhead corporate identity and branding program

Domco Tarkett Inc. has selected Lars von Kantzow, former president and CEO of Pergo and now president of TriCrown Consulting, Cary, N.C., to spearhead a corporate identity and branding program, according to Ulf Mattsson, president and CEO of Domco Tarkett.

von Kantzow is charged with developing branding and marketing strategies that will allow the company to successfully market and merchandise its products to each customer segment, noted Mattsson.