In an effort to "attract, inform and inspire" more consumers, Armstrong said it has redesigned its website at Armstrong.com. The new design places an emphasis on drawing shoppers to a specific Armstrong store by letting retailers offer access to Armstrong design tools on the store's own website.

Stores will be able to feature Armstrong-created web tools on their own store websites by simply including a link. They can offer the Floor Selector, a complete Armstrong floor product catalog and selection center, or Design a Room, a tool that lets customers see various options available from Armstrong.