The Wool Contract Alliance, launched Aug. 1, provides wool contract carpet to designers, architects and specifiers in the U.S. marketplace. The carpet offered through the WCA is from wool mills that have partnered with the organization. Every product carries the WCA label, along with the Wools of New Zealand brand.

In addition, the WCA has teamed with StarNet, a cooperative buying association of 126 independent flooring contract dealers.

The WCA plans to market all its products electronically via the Internet. All aspects of viewing, choosing color and design, requesting samples, and receiving mill confirmation will be done on the Internet. Only after a purchasing decision has been made will a StarNet salesperson in the region call to complete the sale.