Retail consultant andNFTcolumnist Warren Tyler has teamed up with Color Marketing Group member Dan Westervelt to write “Yes? No? Maybe So!” Featuring insights into how colors can affect shoppers in different ways as well as the unique behaviors and shopping behaviors of men and women, the book is designed to “teach sales associates and customer service staff how to approach customers” as well as offering tips to marketing and merchandising staffers.
The book is set to by published in July by Insight Publishing,
and will be available for ordering through
National Floor Trendsmagazine. For more information, e-mailNFT’seditorial
director and publisher Jeff Golden at email@example.com, or call Warren
Tyler at (804) 725-1521.
NFT's Tyler coauthors design and sales book
June 9, 2008