Retail consultant and NFT columnist Warren Tyler has teamed up with Color Marketing Group member Dan Westervelt to write “Yes? No? Maybe So!” Featuring insights into how colors can affect shoppers in different ways as well as the unique behaviors and shopping behaviors of men and women, the book is designed to “teach sales associates and customer service staff how to approach customers” as well as offering tips to marketing and merchandising staffers.

The book is set to by published in July by Insight Publishing, and will be available for ordering through National Floor Trends magazine. For more information, e-mail NFT’s editorial director and publisher Jeff Golden at goldenj@bnpmedia.com, or call Warren Tyler at (804) 725-1521.