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WFCA's HQ gets new floors to highlight 'talent and products'

September 12, 2006
Michelle Griffoul on the autumn-themed floor she created for the WFCA.


Using products donated by some of the top companies in the industry, a small army of expert installers created a flooring showcase in what seems like an ideal location. The World Floor Covering Association's headquarters in Anaheim, Cailf. was tapped as a "Showcase of Talent and Product" by the International Certified Floorcovering Installers' Association (CFI). The selection was part of the Installation Assurance Program (IAP), which is designed to demonstrate "how product quality and professional installation work together to ensure customer satisfaction."

The president and CEO of the WFCA, D. Christopher Davis, recently hosted a reception and dinner at the trade group's offices to thank the installers and showcase their work. "We're delighted we had the opportunity to work with so many great products and skilled CFI craftsmen and women in upgrading our headquarters facility. The results really are a ‘showcase of product and talent.' We're exceedingly proud of our relationship with CFI and the results of their efforts," remarked Davis.

The flooring upgrade covered about 9,000 sq. ft. of the 12,500 sq. ft. facility and consisted of a variety of distinct coverings including: Johnsonite rubber, Milliken carpet tile, Burtco Enterprises commercial carpet, Hartco wood, Pergo laminate and Armstrong resilient sheet vinyl. The remaining 3,500 sq. ft. of space will be used for installation classes. The project was completed over three years with installation work led by CFI president, Jim Walker.

Among the most notable flooring designs installed was a handcrafted floor adjacent to the reception area. Michelle Griffoul, of Michelle Griffoul Studios in Buellton, Calif., used tile to create a mosaic design that captures the look of colorful scattered autumn leaves. Griffoul noted that she normally is not involved in the installation process, but added that the high-profile nature of the WFCA project was cause for an exception.

"I knew it would be under the scrutiny of the best in the industry," said Griffoul. "I donated our mosaic because I felt strongly that WFCA represents the best."

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