An expansion of Kathy Ireland flooring collection into hardwood selections will highlight the agenda at the Shaw Flooring Alliance (SFA) dealers 6th annual convention. The  Jan.14-17 meeting at the Walt Disney World Swan and Dolphin Resorts in Orlando, Fla., will use  “Explore” as its theme and will include interactive discussions, presentations and entertainment.

“I am eagerly awaiting the ‘best ideas and practices’ session, where I can gather with old and new retailer friends in the business to discuss our experiences.” said Fred Reinhart of Reinhart Carpet Outlet in Philadelphia, Pa.

Retailers and guests also see the occasion as a family experience. “Shaw gears their conventions toward family appeal,” said Deb Skogmo of DeGraaf Interiors and Kemp Floor Covering in Hudsonville, Mich. “This year, I plan on bringing my 4-year-old daughter.”

In addition to announcing the addition of wood product into the Kathy Ireland line, the collection will include an updated Color Wall with 80 color choices.

A ClearTouch display will also be presented, including 60 fashion-forward colors constructed with Shaw’s exclusive ClearTouch fiber, SoftBac Platinum backing and R2X stain and soil treatment. Enhancements of the StoreWorks program and Shaw Design Center will also be unveiled at the convention.