An expansion of Kathy Ireland flooring collection into hardwood selections will highlight the agenda at the Shaw Flooring Alliance (SFA) dealers 6th annual convention. The Jan.14-17 meeting at the Walt Disney World Swan and Dolphin Resorts in Orlando, Fla., will use “Explore” as its theme and will include interactive discussions, presentations and entertainment.
“I am eagerly awaiting the ‘best ideas and practices’
session, where I can gather with old and new retailer friends in the business
to discuss our experiences.” said Fred Reinhart of Reinhart Carpet Outlet in
Retailers and guests also see the occasion as a family
experience. “Shaw gears their conventions toward family appeal,” said Deb
Skogmo of DeGraaf Interiors and Kemp Floor Covering in Hudsonville, Mich. “This
year, I plan on bringing my 4-year-old daughter.”
In addition to announcing the addition of wood product into
the Kathy Ireland line, the collection will include an updated Color Wall with
80 color choices.
A ClearTouch display will also be presented, including 60
fashion-forward colors constructed with Shaw’s exclusive ClearTouch fiber,
SoftBac Platinum backing and R2X stain and soil treatment. Enhancements of the
StoreWorks program and Shaw Design Center will also be unveiled at the