Shaw has launched its fifth annual Kathy Ireland promotion exclusively for Shaw Flooring Alliance dealers. The “Fall Flooring Days” event, which runs now through Oct. 15, features incentives for retailers and consumers on a wide range of carpet, ceramic, laminate, hardwood and area rugs.            

The flooring maker said it will support the sale with national promotional advertising in Good Housekeeping magazine. Additionally, dealers can create customized newspaper ads, radio scripts, pricing tags and direct mail tags by logging onto SFA dealers will also receive in-store promotional materials including an easel stand, pricing tags and tent cards, Shaw noted.