Shaw has launched
its fifth annual Kathy Ireland promotion exclusively for Shaw Flooring Alliance
dealers. The “Fall Flooring Days” event, which runs now through Oct. 15,
features incentives for retailers and consumers on a wide range of carpet,
ceramic, laminate, hardwood and area rugs.
The
flooring maker said it will support the sale with national promotional
advertising in Good Housekeeping magazine. Additionally, dealers can
create customized newspaper ads, radio scripts, pricing tags and direct mail
tags by logging onto www.shawadsource.com.
SFA dealers will also receive in-store promotional materials including an easel
stand, pricing tags and tent cards, Shaw noted.
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