Shaw has launched its fifth annual Kathy Ireland promotion exclusively for Shaw Flooring Alliance dealers. The “Fall Flooring Days” event, which runs now through Oct. 15, features incentives for retailers and consumers on a wide range of carpet, ceramic, laminate, hardwood and area rugs.
flooring maker said it will support the sale with national promotional
advertising in Good Housekeeping magazine. Additionally, dealers can
create customized newspaper ads, radio scripts, pricing tags and direct mail
tags by logging onto www.shawadsource.com.
SFA dealers will also receive in-store promotional materials including an easel
stand, pricing tags and tent cards, Shaw noted.
‘Fall Flooring Days': Shaw begins Kathy Ireland sale
September 6, 2007