In a move that will streamline the way Shaw Industries sells flooring to hotels, the company said it will combine two of its well-established commercial lines. Shaw Hospitality, a line of textured carpet developed for installation in guest rooms, is being merged with Design Origins, which is comprised of patterned carpet for lobbies, elevators and other public areas. The newly created enterprise will be known as Shaw Hospitality Group. The company describes it as an “overarching commercial hospitality brand.”

“With the formation of Shaw Hospitality Group, Shaw is creating synergy among its hospitality brands by taking them to market collectively,” said Tim Baucom, vp commercial marketing and sales. “This collaboration between Shaw Hospitality and Design Origins focuses our two hospitality brands and allows Shaw Hospitality Group to streamline its sales and marketing initiatives going forward.”

Kevin Sanders, vp Shaw Hospitality Group, will head the group. Additionally, the company has named Charley Knight as vp sales and Desiree Worsley as vp marketing. Knight, who was previously vice president of sales for Shaw Hospitality, is charged with leading the sales effort. Worsley, who was vp sales and marketing for Design Origins, will handle marketing initiatives and lead product and design development.