Shaw has launched an ambitious national television, print and web campaign focusing on its eco-friendly products. Called “Spring is Green,” the campaign includes television ads set for HGTV, print advertising in Better Homes and Gardens and other shelter magazines, and a web campaign on HGTV.com and DIYNetwork.com. Additionally, Shaw is holding a “Spring is Green” promotion now through June 9 with special retailer incentives.
The promotion and advertising is designed to drive sales and increase awareness of Shaw’s green products during the brisk spring selling season, says Buddy Bevil, Shaw’s director of marketing communications. “This lineup of focused advertising efforts will increase Shaw brand recognition and, ultimately, drive Shaw sales at retail throughout the spring.”
Products set to be featured during the campaign and promotion include Anso nylon offerings, Epic hardwood and Evertouch nylon products. POP signage will include messages such as “Save money and the environment with eco-friendly flooring from Shaw.” For more information, visit www.shawfloors.com.
In a related announcement, Shaw said it will sponsor the 2008 HGTV Green Home Giveaway by “providing a variety of eco-friendly flooring for the home.” Now through May 29, visitors can enter a chance to win the home through HGTV.com. The winner will be announced June 8 during a live one-hour special.