Shaw Industries has launched what it calls the largest sales event in its history: the Shaw Fall Flooring Event. Running now through Nov. 28, the event features comprehensive national advertising, local marketing support, a Shawfloors.com sweepstakes for consumers and retailer incentives. Additionally, as part of a move to unify the company’s various sales events, the Kathy Ireland Fall Flooring Days promotion will be held in conjunction with the Shaw event.

“In the past, Shaw has offered several separate promotions during the spring and fall selling seasons. However, we are working today to align the components of the individual promotions in order to offer bigger and better events for Shaw retailers,” said Reggie Newton, Shaw’s vice president of marketing.

As part of its national advertising campaign, Shaw said it would begin airing television spots on networks include HGTV and DIY starting this fall. Additionally, print ads are set to appear in 11 national shelter publications including Southern Living, Country Home and House Beautiful. Shaw predicts the campaign will net more than 350 million impressions.