Editor’s note: The following is one in a series of profiles highlighting the winners of this year’s NFT Styling Excellence Awards. Entries were judged earlier this year by showgoers at Surfaces and by readers online. A complete list of winners is available in the April issue of NFT.
Flexco was honored with an NFT Styling Excellence Award for its Tuflex Force rubber flooring. According to Jeremy Whipple, marketing manager for parent company Roppe Holding Co., the floor tile with straight or interlocking edges combines green attributes with bold aesthetics and is made using 85 percent post-consumer recycled material from old tires.
On the design side, Flexco was excited to win because Tuflex Force features “a whole new color palette,” Whipple said. The tile also offers extreme durability, ease of maintenance and cleanability, he noted.
“The award means something for the Tuflex brand, because while it is new to Flexco, Tuflex has over 50 years of brand awareness in the industry. For Flexo, it proves the new designs represents something the commercial industry is looking for,” he added. –Michael Chmielecki