In conjunction with Shaw’s third sponsorship of the HGTV Green Home Giveaway, Shaw is again launching the Spring is Green promotion, running April 16 through June 7. Spring is Green will feature national television, print and online advertising, including a $200 off Shaw Flooring consumer coupon, as well as retailer incentives, enhanced POP Kits and in-store support.

“Spring is Green 2010 is about giving [the consumer] the incentive to purchase,” said Reggie Newton, Shaw’s vp marketing. “We’re meeting her on networks like HGTV, driving her to to download the coupon and delivering the ready-to-purchase consumer to Shaw retailers.”

Spring is Green POP kits will feature product tags designed for the eco-friendly carpet, hardwood and tile & stone featured in the 2010 HGTV Green Home Giveaway. HGTV viewers can enter on for their chance to win the home, located in The Pinehills master-planned community in Plymouth, Mass, from April 16 to June 4.

For information on dealer incentives and rewards, visit and