Shaw has rolled out its Spring is Green promotion, running now through June 7. Designed around budget-friendly and eco-friendly flooring, the event will include national television, print and online advertising, a $200 off all Shaw Flooring coupon for consumers that can be downloaded from the website, as well as retailer incentives and a range of in-store support materials.

“During the challenging business climate, offering our retailers relevant tools to better their business is invaluable,” said Reggie Newton, Shaw’s vp marketing. “From updated and beautiful national advertisements with inspirational room scenes, to the doubling of the promotion coupon amount … Shaw is going the extra mile.”

The Spring is Green promotion also ties into Shaw’s second sponsorship of the HGTV Green Home Giveaway. Viewers can enter to win the home in St. Lucie County, Fla., which is made using the greenest building materials and appliances available, from April 17 to June 5. To showcase its sponsorship, all Spring is Green POP Kits include product tags for the eco-friendly carpet, hardwood and tile & stone flooring featured in the 2009 HGTV Green Home.