Shawfloors.com has been named one ofBtoB Magazine's"Ten Great Websites” of 2010.
Shawfloors.com has been named one ofBtoB Magazine's"Ten Great Websites” of 2010.BtoB,a magazine for marketing strategists, covers business-to-business marketing. Website usability and design experts nominated Shawfloors.com for the honor.
“With Shawfloors.com, we want to provide information, support and inspiration to help people make the best flooring decisions for their homes,” said Todd Callaway, interactive marketing manager for Shaw. “It’s encouraging to know that an objective source likeBtoB Magazineand their accomplished panel of experts like the decisions we’re making. We’re honored for Shawfloors.com to be highlighted as a positive example of design and usability.”
Vidya L. Drego, senior analyst of customer experience at Forrester Research and one of the experts cited in theB2B Magazinearticle, writes that Shawfloors.com “has robust functionality and makes great use of multimedia and rich Web applications. You can take a photo of a floor and put the company's flooring over it to see how it would look. That's incredibly compelling. They solve a common problem that many companies have-actually being able to envision a product in use.”
The recognition also gives Shaw the chance to promote Shaw Web Studio, the company's web services program for flooring retailers. “Our plan all along when developing Shawfloors.com was to first build the tools for our own site and then leverage that investment to help retailers with their sites. Most of the same features and benefits that leadBtoB Magazineto recognize Shawfloors.com are available for retailers’ own sites,” Callaway noted.
“Our goal is to provide retailers a way to capitalize on the success of Shawfloors.com with positive and informative web experiences for their respective consumers,” added Misty Hodge, Shaw's web services manager. “Shaw Web Studio will dramatically help retailers create and maintain professional, affordable websites.”