In an effort to further drive traffic to local retailer stores, Mohawk has partnered with HGTV magazine for its premiere issue, which hit newsstands Oct. 3.

In an effort to further drive traffic to local retailer stores, Mohawk has partnered with HGTV magazine for its premiere issue, which hit newsstands Oct. 3. The publication, which offers design and decorating tips, DIY project ideas, as well lifestyle advice, is already making a splash with HGTV’s loyal viewers.

“We are committed to doing everything we can as a manufacturer to ensure our retailer partners are successful, and that means seeking out high-profile advertising opportunities like this one with HGTV magazine,” said Elise Demboski, vp creative at Mohawk. “The premiere issue is generating a lot of excitement and we are taking full advantage of the opportunity to let HGTV magazine readers know that Mohawk can meet all their flooring needs.”

The magazine was and continues to be cross-promoted on HGTV during popular programs like “House Hunters” and “Design Star.” On average, HGTV draws 1.3 million viewers, according to HGTV magazine. Retailers should look for Mohawk’s SmartStrand advertisement in the October/November issue of HGTV magazine, available on newsstands today.