HW Flooring LLC, a dedicated sales organization that brings together some of the most experienced people in flooring distribution, has been formed. Headed by President Joel Lefkowitz, the new firm combines "unparalleled expertise in wood flooring with broad regional reach and an extensive industry history," according to the company.

HW Flooring LLC will distribute leading wood flooring lines to retailers and contractors serving the commercial and residential building markets, and high-rise developers. Prefinished manufacturers include Somerset Hardwood Flooring, Appalachian Flooring, Ark Floors and DuChateau Floors. In addition, the company will handle unfinished flooring as well as installation and underlayment materials such as foam, adhesive, nails and other accessories. The company’s staff will apply their experience and expertise to consult with and advise the A&D community in servicing the needs of their clients in Healthcare, Hospitality, Education, High-Rise and new home construction.

The new organization covers a wide geography including New Jersey, New York (five boroughs), Long Island, Rockland, Putnam, Westchester and Duchess counties, as well as Fairfield County, Conn. HW Flooring LLC is an affiliate of Salesmaster Flooring Solutions (Deer Park, NY; Chicopee, MA), celebrating its 50th anniversary in 2011.

Lefkowitz, formerly president of Hoboken Floors and a 30-year veteran of the wood flooring industry, commented, “Experience has taught us what it takes to be successful in the wood flooring business. With our combined industry expertise and knowledge, HW Flooring LLC will provide faster, personalized service for wood floor covering retailers and contractors catering to the commercial, high rise, residential and builder marketplaces.”

Steve Kurtz, president of Salesmaster Flooring Solutions and a 30-plus year industry veteran himself, commented, “We’re pleased to be partnering with Joel and his team, and the affiliation rounds out Salesmaster’s product offering. Through the resources of the two companies, HW Flooring LLC has a strong, experienced management team in place and provides advantages of logistics, financial stability and superior customer service.”

HW Flooring LLC is located at 303 Marcus Blvd., in Deer Park, NY, 11729. For more information, call (800) 234-1717.