For the first time ever, Karastan Contract, Lees and Bigelow have been compiled into one printed publication that architects and designers can easily reference. The Mohawk Group is issuing its inaugural product catalog which contains detailed information about every product the company manufactures, as well as photography of all the company’s collections.
Merrie Barnett, director of marketing for The Mohawk Group noted that all product pages feature comprehensive specification information, available product colors and coordinating products, as well as a sustainability grid that examines each product’s LEED eligibility. In addition, The Mohawk Group has designed the product catalog to be highly interactive. Each product page contains a QR code that directs smartphone users to a mobile cart where they can order product samples.
The full product offering is categorized by product platform: modular, broadloom and woven. Each platform is then sub-categorized by brand: Karastan Contract, Lees and Bigelow. The catalog is indexed by both product name and collection name.
The Mohawk Group has also created a digital version of its inaugural product catalog, available atwww.MohawkGroup.comfor designers who prefer to work online. A catalog smartphone app will be available in November.
Look to receive your copy of The Mohawk Group’s new product catalog from your sales representative in the upcoming weeks.
The Mohawk Group offers its first product catalog
October 13, 2011