Raw, an InterfaceFLOR modular carpet tile product, is among 100 products named “Best of What’s New” for 2011 byPopular Sciencemagazine.



Raw, an InterfaceFLOR modular carpet tile product created from yarns derived from a combination of salvaged fishing nets, post-industrial waste, and fibers from the company’s own processing of reclaimed carpet products, is among 100 products named “Best of What’s New” for 2011 by Popular Sciencemagazine.

In naming Raw to this noteworthy list, Mark Jannot, the magazine’s editor-in-chief, said, “For 24 years,Popular Sciencehas honored the innovations that surprise and amaze us-those that make a positive impact on our world today and challenge our views of what’s possible in the future. The ‘Best of What’s New’ Award is,” he continued, “the magazine’s top honor, and the 100 winners-chosen from among thousands of entrants-represent the highest level of achievement in their fields.”

The 100 “Best of What’s New” products are reviewed in a centerpiece feature of the December issue of Popular Science.

InterfaceFLOR’s Raw, launched this past June, is engineered for exceptionally sustainable construction from 100 percent non-virgin yarn and high recycled content backing, and features distinctive looks and superlative performance, according to the company. Raw was developed by InterfaceFLOR’s principal design consultant, David Oakey, and it contains 29 percent post-consumer recycled content and a total of 79 percent recycled content.

“To be counted among the top 100 product innovations of the year by such a respected publication such asPopular Scienceis an exciting coup for InterfaceFLOR,” said John Wells, president and CEO of parent company, Interface Americas. “Raw is an enigma: it’s such an attractive design, yet it’s made from trash-industrial sludge, decrepit fishing nets and used and reclaimed carpet. It’s a great example of how ingeniously this refuse can be reinvented into something highly functional, deceptively luxurious and beautiful. It also exemplifies how InterfaceFLOR is vigorously dedicated to discovering alternative resources for producing its carpet tile products so that we can meet our Mission Zero pledge to reach a zero environmental footprint by 2020.”