Ken Schmidt, former director of communications at Harley Davidson, will be the keynote speaker at the National Wood Flooring Association's 2012 Wood Flooring Expo.  The event will be held April 10-13 in Orlando, Fla., at the Gaylord Palms Resort & Convention Center. One lucky attendee will ride away from the show on a new Harley Davidson motorcycle.

Schmidt will speak on Wednesday, April 11, about how Harley Davidson’s vision for branding, corporate positioning, and customer relations delivered them from near bankruptcy to market leader, and will apply those same principles to the wood flooring industry. He will show attendees how to differentiate themselves from their competition, maintain strong ties with loyal customers, build new customer relationships, establish customer referral networks, attract and retain motivated employees, and rebuild corporate cultures to meet business goals.

For more information about the NWFA 2012 Wood Flooring Expo, visit