Expanko Resilient Flooring has launched a completely redesigned website at www.expanko.com. The new website features Expanko Resilient Flooring products Prestige Cork Flooring, Reztec Recycled Rubber Flooring, XCR4 Cork/Rubber Flooring and Vallarex Floating Cork Floor, as well as the new Heirloom by Expanko, a half-inch thick cork flooring.
The new design has been carefully crafted to be more intuitive to the needs of the Expanko customer base-the commercial specifier.
“Expanko has been gathering feedback about its previous website, as well as those of our competitors, and there seems to be a great deal of consistency in terms of what industry professionals are looking for in a website. For the most part, they want quick access to documentation about the products, as well as images and information to aid in their specification processes,” explained Randy Gillespie, Expanko Senior Vice President of Sales and Marketing. “Our first responsibility is to our customer so we are proud to offer them a new tool that will make the process of specifying our product more efficient, from learning about the products to installing and maintaining them.”
The entire site has been organized to lead a visitor through the entire specifying process. This process begins with carefully organized basic product information, photos and images. Then, a visitor can easily request a sample or find a representative. Finally, product information and construction documents can be accessed with a single click from the site’s Document Library. There is also a “What’s New” page featuring the latest news from the company, as well as a Media Room providing digital assets for industry use.