October 15 thru November 30 will bring added incentive for consumers to  choose branded Wools of New Zealand carpet and rugs thanks to Brilliant Choices Wool Carpet Sale, a four-win program designed to benefit consumers, Premier Partner retailers, wool carpet manufacturers and the Heifer Organization.

Wools of New Zealand’s participating Mill Partners will offer Premier Partner retailers a minimum 10 percent off wholesale prices for the Wools of New Zealand brand products during the promotion.

“This event goes far beyond a sale,” explains Hallie Cobb, Marketing Director- North America for Wools of New Zealand. “It is an educational and fun way for us to spread the news about wool's benefits, while differentiating Premier Partner showrooms that are committed to wool.”

Wools of New Zealand provides retailers with a number of creative elements for promoting the sale in their store including print and internet ads, emails, posters, and mobiles. In addition to promoting wool’s benefits, the program takes the opportunity to help others with a donation to the Shear Joy / Heifer International program that provides sheep to needy families. Since 1944, Heifer International has provided livestock, seeds and trees and extensive training to improve the lives of the poor. Today, it operates in more than 50 countries.