AFFLINK Identifies Four Core Customer Benefits of Consultative Selling
"Establishes a Tone of Helpfulness"
AFFLINK, a leading sales and marketing organization for the professional cleaning industry and developer of the eLev8 process, has identified four "core benefits" of consultative selling that are often missed or overlooked when distributors use traditional sales processes.
Consultative selling is a sales strategy that places emphasis on the salesperson becoming a consultant to his clients.