Carpet by its very nature is soft, hence the reason it is referred to as a soft surface product by the industry. But for anyone who has been in the industry for the last decade or so knows the hand, or feel of carpet has been getting softer and softer. This trend is not expected to continue, as mill executives say it is not a trend, but a fact of life in that these new, ultra soft carpets are here to stay.
When it comes to soft carpet there are two main questions: How is the industry able to create such a product? And, why are these products being made in the first place?