• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP

Case Study

Cobo Renovation Perfect Venue To Showcase Beauty, Versatility of Large, Thin Tiles

0414_ft_CaseStudy_img1.jpg

Laying down one of the many large-format tiles in the Cobo’s atrium are Michielutti Bros’ Nathanael Ionita, left, and Rich Eisenhower, while Adi Zukic oversees things are being done correctly.

0414_ft_ThinTile_img21.jpg

Detroit’s famous Cobo Center has been undergoing a nearly $300 renovation since 2009, which includes the use of both large-format and thin porcelain tiles throughout the floors and walls of the facility.

0414_ft_ThinTile_img3.jpg

Detroit’s famous Cobo Center has been undergoing a nearly $300 renovation since 2009, which includes the use of both large-format and thin porcelain tiles throughout the floors and walls of the facility.

0414_ft_ThinTile_img4.jpg

Michielutti Bros’ Brian Prout applies TEC’s Power Grout Ultimate Performance Grout to help provide stain-, crack- and efflorescence-resistance and color uniformity throughout the Cobo Center’s atrium and restrooms.

0414_ft_ThinTile_img5.jpg

Jusuf Zukic of Michielutti Bros, spreads TEC’s Ultimate Large Tile Mortar to help ensure the large-format tiles used for the renovation of Cobo’s atrium not only stay in place but are uniform throughout.

0414_ft_CaseStudy_img1.jpg
0414_ft_ThinTile_img21.jpg
0414_ft_ThinTile_img3.jpg
0414_ft_ThinTile_img4.jpg
0414_ft_ThinTile_img5.jpg
April 1, 2014

Since its opening in 1960, Detroit’s Cobo Center has become one of the country’s most famous venues, drawing visitors to the banks of the Detroit River for the nation’s premier auto shows, concerts, political conventions and an endless variety of other events.

In fact, it has often been described as a symbol of Detroit’s “living spirit,” which is why the $299 million renovation it is currently going under is vitally important to the community. According to local and state officials, the renovation, which includes a soaring new atrium that opens onto the city’s iconic riverfront, aims to reinvigorate the convention center and the entire region, in part by establishing connections with downtown Detroit and the Detroit River. In fact, it is actually hoped the renovation catalyzes the revitalization of a city that has fallen on hard times in recent years.

To help ensure the renovation to this iconic structure is being done correctly, at least when it comes to the tile installation, which featured a variety of large-format and thin tiles, installers have been relying on the help of H.B. Fuller’s TEC brand products.

Because Cobo hosts two of the Motor City’s most iconic annual events—the North American International Auto Show, one of the largest car shows on the continent, and Autorama, a large showcase of custom cars, Bob Michielutti, owner of Michielutti Bros, the tile contractor for the space, said the TEC system underwent testing before installation to determine how it would perform under heavy wheel loads.

The same could be said for the new three-story atrium, which features a panoramic view of the river through floor-to-ceiling glass windows and helps create a physical link between the convention center’s dramatic new riverfront entrance and main concourse. The 250 x 65-foot atrium can host 600 people seated for a meal, 1,000 seated theater-style and 1,200 for receptions.

Large-format tiles, installed with a wide range of TEC products, span the atrium’s floor. Installers fom Michielutti also used TEC products to place 1 x 2-foot floor tiles and 1 x 3-meter thin wall panels in nearby restrooms.

“In the atrium, we did a mockup using TEC products to set large-format porcelain tiles,” explained Michielutti. “After 30 days, heavy construction vehicles, including forklifts and scissor lifts, were driven over the floor. It didn’t budge. From then on, the building owner and architect shared our confidence in the TEC system and the warranty TEC was going to provide.”

While the 2 x 4-foot beige and white tiles deliver a simple, refined appearance to the atrium, Matt Shumard, finisher for Michielutti, noted TECproducts addressed a variety of challenges in the space prior to their installation.

“In Michigan,” he noted, “the ground is always moving. It’s freezing and thawing, which can cause the substrate to expand and contract. That’s why we used TEC’s HydraFlex.”

TEC’s Multipurpose Primer and HydraFlex Waterproofing Crack Isolation Membrane were used both in the restrooms and in the atrium. In the restrooms, Michielutti said HydraFlex provides waterproofing, while in the atrium, crack isolation was most important.

Although HydraFlex may help prevent future cracking in the substrate, he said his installers also needed to address Cobo’s existing problems. “An even substrate was crucial for successful installation of the large thin tile used in the atrium.”

However, Michielutti added, when his installers began work, they found an uneven subfloor, which is why the company turned to TEC’s Fast-Set Deep Patch to help correct the problem.

As Shumard explained, “The substrate was very challenging. It was up to ¼-inch higher and 2-inches lower than the level plane, so we used Fast-Set Deep Patch to level it. The product is very strong, and it sets fast. Now we have a flat floor—you can roll a quarter across it.”

Michielutti pointed out TEC’s Ultimate Large Tile Mortar also contributed to the floor’s uniform surface. “Despite the fact two different colors of tile with slightly different thicknesses were used in the atrium, the Ultimate Large Tile Mortar helped account for that difference and allowed us to achieve a more consistent floor.”

The product also helped installers when it came to the thin tiles specified for the walls, he added. “Its non-sag characteristics was a benefit to the large, thin panels installed on the walls of the convention center’s restrooms, and we also used it to install tile on the floors as well.”

Michielutti said TEC’s Power Grout Ultimate Performance Grout, was also used by his crew to help provide stain-, crack- and efflorescence-resistance and color uniformity throughout the atrium and restrooms. And, he noted, other TEC products are set to be used for the installation of the ceramic wall tile in the convention center’s kitchen.

The three-phase Cobo Center’s renovation, which began in 2009, is expected to be completed by January 2015. The atrium was completed late last year. Other aspects of the renovation include a 40,000-square-foot grand ballroom, a TV broadcast studio with satellite uplink capability, giant exterior video walls for event information and an open-air terrace overlooking the river for event and community programming.

To learn more about the TEC products mentioned here and being used as part of the Cobo Center renovation, visit tecspecialty.com or call (800) 552-6225. For more details about the installation itself, contact Michielutti Bros. at (586) 776-4990 or info@michbros.com. And, for more about the Cobo Center itself and the complete renovation, visit cobocenter.com.

KEYWORDS: grouts and mortars market trends thin tile

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Residential Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

kitchen floor

Regrouting Caution for Cement Grouts


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • CTEF Tile Tip_FCI English

    CTEF Tile Tip: Installing Large, Thin Tiles: Is the Surface Flat Enough?

    See More
  • Feature Image

    Coverings 2014: Thin Tiles, Large Panels Gaining Ground

    See More
  • Beauty, Versatility, and Craftsmanship: The 2000 NWFA Floor of the Year Awards

    See More

Related Products

See More Products
  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\Glass_Tile_Inspirations.gif

    Glass Tile Inspirations for Kitchens And Baths

  • WoodFlooring_383x497.png

    Wood Flooring: A Complete Guide to Layout, Installation & Finishing

  • floorfinishes.jpg

    Environmental Impact of Materials: Floor Finishes

See More Products
×
Laying down one of the many large-format tiles in the Cobo’s atrium are Michielutti Bros’ Nathanael Ionita, left, and Rich Eisenhower, while Adi Zukic oversees things are being done correctly.
Detroit’s famous Cobo Center has been undergoing a nearly $300 renovation since 2009, which includes the use of both large-format and thin porcelain tiles throughout the floors and walls of the facility.
Detroit’s famous Cobo Center has been undergoing a nearly $300 renovation since 2009, which includes the use of both large-format and thin porcelain tiles throughout the floors and walls of the facility.
Michielutti Bros’ Brian Prout applies TEC’s Power Grout Ultimate Performance Grout to help provide stain-, crack- and efflorescence-resistance and color uniformity throughout the Cobo Center’s atrium and restrooms.
Jusuf Zukic of Michielutti Bros, spreads TEC’s Ultimate Large Tile Mortar to help ensure the large-format tiles used for the renovation of Cobo’s atrium not only stay in place but are uniform throughout.

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP