• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Armstrong Names Dalene Flooring, Torrington, Elite Dealer

armstrong
September 3, 2014
dalenes
David Smedick, store manager of Dalene Floorin, Torrington, Conn.

Armstrong World Industries has announced that Dalene Flooring Carpet One will be adding a new Armstrong Elite showroom located in Torrington, Conn. to its four existing Elite showrooms. Armstrong Elite flooring showrooms are hand-selected retailers that display the broadest selection of Armstrong flooring in every product category from hardwood to vinyl sheet, from laminate to luxury vinyl tile, according to the company.

Dalene Flooring, a fourth generation family business is celebrating 65 years of providing quality flooring throughout Connecticut. The company's team serves builder, commercial and residential customers with four locations in West Hartford, Manchester, Southington and South Windsor.

In 1949, Arne Dalene and his father Herman Dalene, started Dalene Hardwood Flooring, specializing in installing hardwood floors as well as sanding and refinishing. In those days, many Norwegians came to work for Dalene Flooring, staying in the Dalene home. It was a very humble beginning full of family and it has stayed that way, employing many family members that work throughout the company.

Today, under the leadership of Arne’s son, Steven Dalene, the company has expanded its offering to include a variety of flooring, full service installation and six locations to service all of Connecticut. As a much larger organization, they strive to maintain the high quality customer service and family-friendly environment that had started with.

“We’ve narrowed down carpet selections and broadened the hard surface side of the business,” said Steven. “The most important thing for us is to get the customer to the door and make the whole shopping process as enjoyable as possible. No flooring manufacturer has done more than Armstrong to drive consumers into retail showrooms."

Steven added that with new and innovative products from companies like Armstrong, they are able to help customers incorporate the latest design trends into their homes with confidence. To demonstrate its style and diversity, the company also featured Armstrong American Scrape US-made handscraped hickory flooring in a customer’s show home on a local TV Show, Better Connecticut.  

“We are thrilled to add another Armstrong Elite showroom to Dalene Flooring Carpet One; they have been an outstanding partner over the years,” said Rich Dalene, director of sales, Dalene Flooring. “We know that convenience, quality and variety are key factors when shopping for flooring and we believe this new Elite showroom will assist in making all of these factors more easily accessible to many more customers.”

“Dalene’s is known to have some of the best customer service around, and their prompt and professional installation is also lauded. Having a team like Dalene’s as part of the Armstrong Elite program is truly a mutually beneficial experience,” said Stephen Staikos, national sales manager, strategic accounts, Armstrong.

As an Elite Retailer, Dalene Flooring Carpet One provides exclusive services to customers on Armstrong products that include extended warranties, a 30-day satisfaction guarantee and the latest product updates.

For more information, visit armstrong.com.

KEYWORDS: flooring industry news

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Residential Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

More Videos

Popular Stories

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

NFM Kansas City Anso Gallery

Nebraska Furniture Mart's Second Anso Gallery Brings Collaborative Retail Model to Kansas City

balancing resource planning and budget control

How to Choose an Outsource Estimating Service That Aligns with Your Flooring Business


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Investing in your Business

What's Your Top Business Investment Priority for 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Kemp's Flooring store

    Kemp’s Flooring Joins Armstrong Flooring Elite Dealer Program

    See More
  • Armstrong-Westboro

    Westboro Flooring and Décor Receives Armstrong Elite Dealer Status

    See More
  • armstrong

    Third A.J. Rose Location Named Armstrong Elite Dealer

    See More
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP